When David Zaitz got the assignment from Dailey Advertising to create some photos for an upcoming campaign featuring Alive Multi-Vitamins he knew he'd need a little extra magic to get just the image he envisioned. And that was when he called me.
The idea behind the campaign was basically to highlight how taking Alive Multi-Vitamins would give you that extra energy to get through the day. In creating this image David constructed an elevator on set, (the doors were shot separately), and then shot the models in various poses.
Then following the Art Director's layout I composited in new heads for the models to the left and right of our "hero" lady as well as swapping the upper half of the lady in the green sweater on the far right.
Finally I added a color grading treatment to the shot, desaturating the regular folks to help make our hero seem even more alive. Below is the before image.
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