Guess Mailer

This past Spring I was called by photographer Emilie Harris who asked me to handle the retouching for a Guess ad campaign she had just shot.



The job involved working on 9 images that were to be part of their Spring Mailer. In addition to the usual retouching, color correction and cleanup this project involved an added twist. All of the images were shot using a cool idea, projecting an image onto the background over the models. In the end we wound up using a combination of 'Old School' and 'New School' techniques to create the finished images.

When the background images were projected over the models it created a very cool muted, slightly distorted image that spilled over the models tying them nicely into the scene. By combining the approved shots with the images that were projected onto the backgrounds I was able to bring a level of control to the project that could not be achieved 'in camera'.

Of course this meant laying the background images over the approved shot, matching the distortion and color then carefully masking out the models. For the image above this meant painstakingly masking out the spokes on the wheels as well. Now that's true masking fun!

Here are the Before and After shots: