Introducing the Boeing 787

When Boeing gave Gil Cope an assignment to shoot an ad campaign highlighting their brand new jumbo jet, the 787 he was faced with a bit of a dilemma. You see while the 787 is quite roomy from a passenger's point of view it proves to be just a little too tight from a photographer's point of view.

So the question facing Gil was "how could he create a well lit shot inside such a confining space?" To solve the dilemma he decided shoot the interior of an empty 787 cabin and then recreate the seating arrangement inside a large studio where he could properly light the models and focus on getting the positions and expressions he needed for the shot.

That was when Gil asked me to add the Photoshop Magic needed to combine the various shots and add the final enhancements to bring it all together.

Here is a quick look at some of the elements that went into creating the final shot: