Insights on Retouching: From a Client's Perspective with Sam Northway of HYFN

Listening closely to what our clients want and need is one of the most important skills a retoucher must master. With that in mind here is the next installment on the "Insights on Retouching: From a Client's Perspective" series. This interview is with Sam Northway, Art Director at the Los Angeles based ad agency HYFN.

1) How have you been involved in using or buying retouching? And what kinds of projects have you worked on that involved retouching?

Sam: I use retouching everyday depending on what project I’m working on.  I often have to retouch and color correct and composite images. Images are one of my favorite mediums to work with.

Dennis: So you end up doing a fair amount of the retouching yourself?

Sam: Well, I end up doing all of the compositing and based on workflow will retouch and work with retouchers. Often times, it’s just the workflow is too heavy, I’m not able to retouch everything, art direct and work with the client all at the same time. 

Dennis: Sounds like you’re more involved in the hands-on part of retouching than a lot of other art directors I’ve come across.

Sam: To be a good art director one must have experience playing all of the roles in “the room” to have a good understanding of workflow and dynamic.

2) Does your agency hire retouchers for projects or do they prefer to leave that to the photographers they hire?

Sam: I think it really depends.  The budget and timeline play a big role in the decision making, also who is available for the team. A good team is the most important thing, and a positive attitude makes any skill worth multiply by 100. When it comes to retouchers, the consideration is experience with subject matter. Often the photographer will have retouchers that they work with.

3) What do you look for when working with a retoucher? 

Sam: Color, lighting, texture, and the overall quality of the work they do. 

Clear communication is very key.  Especially, if you’re working on something abstract or conceptual, then you really want to work with somebody who’s a good communicator and is open to ideas and exploration. 

Documenting the process and what step you’re on and what needs to be done next is important. I try to check in with my team as often as possible, I give an update and expect one in return.

4) What separates a high end retoucher from an average retoucher? 

Sam: Well, I think at a basic level, speed and quality. But on a technical level, for me it’s color and technique of treatment and lighting.  Of course, it depends what kind of project you’re working on.  My dad used to always say the only difference between an amateur and a pro is how fast the guy can get it done. The pro has done this many times in the past and knows how to get it done, whereas the amateur takes longer because they need to learn how to do it. Ultimately anything is possible and we can all learn to make magic happen.

5) What do you feel is the most challenging part of retouching? 

Sam: Keeping up with the trends can be a challenge, color is always changing. A popular skin tone now may not have been the popular two years ago. Color can be adjusted in a multitude of ways. The techniques do not change much, but the looks always do.

The most challenging retouching projects are projects that don’t have enough budget to achieve exceptional results. When there’s a budget and you have properly planned it, we designer/retouchers can make anything happen.  In the retouching world, you can really pretty much make anything happen.  No limitation.  That’s what so beautiful about what we do.  If you have the time and the budget you can make it. 

6) Do you look for high end retouchers to have a "style"?

Sam: Yeah, definitely. If we’re going for a particular look, or going for something conceptual and I need somebody really specific for that. 

7) Of quality, speed, price which are most important to you and your clients? 

Sam: For me, the budget can grow a little bit, it can shrink a little bit.  I’m given a loose sand box to play in, so to speak, but I have to make it work with what I have to work with. So for me it’s just the quality and the consistency.

9) Do you have any “Pet Peeves” regarding retouching? (Over done reshaping of bodies, plastic skin, problematic techniques?)

Sam: It just has to be done right, it’s about the outcomes, but obviously, it’s a big pet peeve when you receive a file that’s not well organized.  Like when the assets or layers are not well organized, labeled, and documented. 

Also, I don’t like it when people use smart objects incorrectly. 

10) Are there any trends in retouching you’ve been seeing? 

Sam: I think color trends and treatments, super high definition versus raw and candid.  Trends are going towards a more candid and raw style.  With social media, all the brands and are trying to be more relatable, more real.

The super high gloss look is still there.  It’s never going to go away. It’s still a huge part of advertising and growing products, making them look glossy. But right now there is a whole other piece of the pie with candid style photography.  Facebook advertising has taken over.  Social media advertising is such a big influence right now.

Homage to Liz Taylor

Liz Taylor and George Hurrell, 2 great names well known to fans of both the cinema and photography. When Scott Nathan contacted me about working on this image and told me he wanted to make this an homage to Liz rendered in George’s classic style I loved the idea and was immediately on board.

Scott’s lighting combined with the pose he captured gave me a great starting place to work from. After working to minimize the blemishes and lines that would distract from the image I made sure to bring out the subtle detail in the hair around her face as well as paying careful attention to accentuating the shape of her face. Then I adjusted the color and contrast of the image and finally brought out the blue in her eyes, bringing them closer to the color Liz was famous for.

Below is the before:

Insights on Retouching: From a Client's Perspective with Jason Lau of Team One

Listening closely to what our clients want and need is one of the most important skills a retoucher has to master. With that in mind I’m excited to begin this series of interviews, appearing once a month, focusing on the client’s perspective. Each month I’ll be conducting these interviews, featuring folks like Jason, who represent the client side of high end retouching.

As Senior Art Producer at Team One Jason Lau has produced advertising campaigns for clients such as Lexus, The Ritz Carlton, JW Marriott, Renaissance Hotels, Belkin, Haagen Dazs, Flexjet, Heal The Bay, Nissan, Infiniti, Principal Financial, Masterfoods and Playstation.
 
1) Talk about your role in using retouching and what kinds of projects Team One uses retouching on.

Jason: We retouch everything. A lot of the times when we're hiring a photographer we want them to hire the retoucher that they feel most comfortable with and who can achieve their overall look. There also have been instances where we have paired up a photographer and retoucher if it's a budget issue. Or if the person is new or don't have the resources or bandwidth to do their own retouching or team of retouchers. But most of the time, we'll leave it up to the photographers to take care of that. That’s pretty much the involvement the art production team has with retouching. Once the photographer retoucher is done with image, it then goes to pre-press for final color. 

2) Does Team One ever bring retouchers in-house to work on projects?

Jason: Most of the time we deal with the photographer and photographer’s retoucher. In most agencies there are retouchers in house, but again, we tend to leave it up to the photographer to handle their final look. In addition our in house studio\retouchers only have a certain amount of expertise. Just depends on the agency. Currently we have a freelance art director who used to be a retoucher. It's working out perfectly since we can utilize him these skills. But most of the time, we typically outsource the job.
 
3) What do you look for when Team One does hire retouchers?

Jason: We look at their body of work. The work that we do for our clients tend to be on the more realistic end. Even though a lot tends to be composed, it has to look real. Especially when we do have the CGI, it all needs to look real. In addition, it needs to feel hi-end. But that also goes hand and hand with the photographer that we end up shooting with.
 
4) In your opinion, what separates a high end retoucher from an average retoucher then?

 Jason: They should have an idea of what looks good and how things are supposed to look. There's been times when you see the first round of work and it doesn't look real. For example, lighting. Directional lighting, where is the shadow falling etc. The retoucher\operator should have an artistic sense and creativity in them. They should be enriching the image.
 
5) That's a good point. So what do you think is the most challenging part of retouching?

Jason: The biggest challenge is making it feel as real as possible. Even though, as a consumer, you may know it's not realistic situation.
 
6) Can you talk about the role you see communication plays in the process?

Jason: Communication is key. For example, when there's good amount of feedback on the retouching. I've received the next round and maybe half the notes were addressed. It think as the retoucher, you make it a point that you communicate what was addressed and what was not. There's time we need to see rounds sooner rather then later. Knowing that we're rushing the process at times, it's important to communicate. It leaves us wondering why the changes weren't addressed, did the photographer see it? etc. 
 
7) Does Team One look to the retoucher to have a “Style”?

Jason: If we're working with a photographer, obviously we're looking for the photographer's look and feel. But if we’re looking for something that’s directly like CG\retouching, then I think that having a style or certain aesthetic is not necessarily needed. It just needs to look premium, in my case.  But I think that the retouchers should probably have a range of looks because you only make yourself more valuable in the sense retouching can vary so much.
 
8) Of Quality, Speed and Price which are most important to you and your clients?

Jason: I think it's quality, price and speed. Though it all goes hand in hand. In terms of cost, I tend to like seeing project based bids rather then per hour. Though it can be vague, but there should be a general brief of the amount of retouching each image should entail. Before the work is started, if the post house feels differently then what was estimated, a conversation should be had.

 9) When it comes to skin retouching do you have any preference about the techniques the retoucher uses, or is it just the end result that matters?

 Jason: I just care what the end product looks like. Do what you need to do to make it look real. Retouching beauty shots and models tends to be a bit challenging. A big note about skin is that the skin doesn't look like plastic. We should be able to see pores.
 
10) Are there any trends in retouching or color grading looks you’ve been seeing?

Jason: The look I’ve been seeing lately in general is more of a de-saturated look. At one point a couple of years ago there was a sort of hyper saturated look, but right now this de-saturated one seems to be the trend. Very cinematic.

Makin' it Real

How do you photograph a line of custom shoes before any have been made?

Last Fall Nike partnered with Pendleton Woolen Mills to create a line of custom shoes to be featured on their NikeID website. The only trouble was since these were custom shoes, none of the them would be made before the campaign went “Live”.

What they did have were some prototypes made from light gray leather and rolls of Pendleton wool fabrics. So when they asked photographer Michael Jones to create photos of the new shoes he brought me on board to handle the extensive retouching that would be needed to pull this off.

Working with Michael we formed a plan where Michael would shoot the gray shoes as is, then shoot additional frames with the fabric draped over the shoes. There were 19 shoes in all that would need to be “created”. When the gray shoes arrived Michael discovered that many of the base shoes would need to be cobbled together from several other shoes.

Using a strap from this one and a sole from that one my team and I first built the proper base shoes then went to work compositing the various shots of fabric draped shoes adding lighting and shadowing to bring out the shape and form of the shoes. Then the stitching was added along with changing the colors of the soles and swooshes where needed.

All in all 19 shoes were created with the first line going live mere days after delivery.

Here is a sampling of some of the shoes created as part of this campaign.

X-Men Character Poster

I love working on movie posters! There is something cool about working on a campaign for a big block buster movie like the latest chapter in the X-Men series. Last Spring I had the pleasure of working on this character poster featuring the young and old Magneto for the ad agency Trailer Park.

For those not familiar with the long process for creating a movie poster there are many rounds of design involved where the designers for the ad agency work closely with the studio client to create the final design. (It’s not unheard of for these designs to involve over 100 rounds before they get approved.) Once the studio approves the “Comp” the file is then passes on to the “Finishing" stage where high end retouchers complete the process of creating the final high res image for the poster.

The Finishing process involves adding a little extra canvas for “bleed” to make sure there is plenty of room for cropping and the various frames the posters will be placed in. Then it comes down to scaling the image up to the final size, usually based on a 27x40 crop at 200ppi, and the painstaking process of going layer by layer by layer replacing the low res images from the comp with the highest res versions available while adding the necessary retouching, masking and color adjustments to make the final image look as perfect as possible.

As you can guess the Photoshop files for these posters can get pretty big. The final file for this one weighed in around 10Gb and had around 70 layers.

Relaxed Glamour

Relaxed glamour should look effortless. But we all know true glamour takes work.

So when Dallas based photographer Stewart Cohen, who creates some wonderfully glamorous shots, needed someone to add a touch of Photoshop Magic to make this image look effortless he called on me.

In addition to the usual work bringing out the glamour of the model, this project involved combining several images together to get just the right balance of detail and lighting between the view in the windows, the model and the room itself. Reflections and stray roof panels were removed from the windows. Then the lights in the room were brought up just enough to give the image a nice home away from home feeling.

Here's the before image Stewart sent me to work on:

16 bits to the Rescue!

Ask any retoucher what their number one arch nemesis is and they'll probably say "Banding"!

You know them, those curving lines separating each band of color as the tones go from light to dark. These bands are caused when each step in color stands there screaming for attention. They taunt us while we endlessly work to chase them away.

Kind of like this:

Recently I was working on a series of images for a luxury lifestyle brand. The final step in working on these files was to give them a cool color treatment. Two of the images were very similar shots of the model, Amanda, in a kitchen setting. After applying the vignetting and color grading to these images the bands above popped up saying "Hi there!".

Here's where many retouchers would say, "Should have been working in 16 bits from the start!" But alas here we were, right at the final step when we're getting bitten by that 8 bit banding bug. Too late for such a simple fix, right?

Maybe not!

You see that was when I remembered a tip from one of my retoucher friends, Carolyn Winslow. While most folks would say it's too late to gain anything by converting the file from 8 bits to 16 bits per channel Carolyn had shown me this very cool trick that saved the day.

So I took my layered file, complete with all the adjustment and vignetting layers and converted it from 8 bits to 16 bits. At first there was no difference. Zooming into a 100% view gave me a nice smooth image, but any other view brought back those vicious bands.

But then I flattened the file and Voila! the bands disappeared, vanquished by the coolest, easiest trick of all.

This coolness works because as Photoshop converts the file from 8 bits per channel to 16 bits it adds just enough dithering to break up those bands. But while we're looking at the layered file Photoshop still gets hung up in the way it draws the image on the screen. Flattening the image completes the process and makes it much easier for Photoshop to reveal the nice smooth gradations we wanted all along.

With the bands gone we can convert the image back to 8 bits if we want, safe in the knowledge that our enemy, the evil bands, have been vanquished once and for all.

Naami Mohamed with Rick Rose

Bringing out the best in a Beauty shot like this calls for keeping the retouching work subtle. The trick is to strike the right balance between perfect and human.

And this demands paying careful attention to make sure the skin keeps that natural texture while bringing out the model's natural beauty. The retouching must remain invisible while enhancing the image in just the right way to complete the photographer's vision.

This shot was taken by Rick Rose, a young up and coming photographer I met last year. Below is the before image.

She's Alive! with David Zaitz

When David Zaitz got the assignment from Dailey Advertising to create some photos for an upcoming campaign featuring Alive Multi-Vitamins he knew he'd need a little extra magic to get just the image he envisioned. And that was when he called me.

The idea behind the campaign was basically to highlight how taking Alive Multi-Vitamins would give you that extra energy to get through the day. In creating this image David constructed an elevator on set, (the doors were shot separately), and then shot the models in various poses.

Then following the Art Director's layout I composited in new heads for the models to the left and right of our "hero" lady as well as swapping the upper half of the lady in the green sweater on the far right.

Finally I added a color grading treatment to the shot, desaturating the regular folks to help make our hero seem even more alive. Below is the before image.

Gary Oldman with Michael Murphree

When it's a shot of someone like Gary Oldman it's gotta look great! So when photographer Michael Murphree got the assignment to shoot Gary he called on me to help make sure everything looked just right.

With shots like this much of the work involves making sure everything balances properly while working together to guide the viewer's eye to the most important aspects of the shot. So exposures and colors for different areas are re-worked while gradations are added to the background to give the right sense of drama to the shot.

Here's another shot from that same series.

Compositing Workshop for ASMP Portland: Nov. 9th

 The Digital Transformer, Dennis Dunbar: Compositing Secrets of the Pros

Join us on Saturday, November 9th for a workshop with Digital Transformer Dennis Dunbar!
In this workshop Dennis shares many of the techniques he uses to make complex composite images from Movie Posters to LifeStyle and Product shots.



 


 


Whether it’s combining many elements or dramatically re-working a single shot Dennis will show how the same techniques apply. He’ll cover the various challenges that face those who would tackle such tasks such as: Masking, Color Correction, Blending, and matching Noise or Grain.

 
Dennis will discuss several ways to create a professional quality mask as well as how to check to make sure your mask is working the way it should. He’ll delve into Color Correction using Curves and how to simplify your Layers using Clipping Groups. Then he’ll show you how to blend disparate images making them look as if they all belong together through the use of Depth of Field, adjusting the density and color as well as other techniques for matching the Noise or Grain of the various elements.

The workshop will begin at 10am and end at 2pm including a Q&A session, with a short lunch break at 11:30. You can see his work on his website, read tips on his blog, or follow him on Twitter.
You don't want to miss this opportunity! Register now to ensure your space! 

When:
Saturday, November 9, 2013  
10:00 AM to 2:00 PM  
Doors Open at 9:30 AM

Where:
Michael Jones & Andy Batt Studio
1910 NW 23rd Place  
Portland, Oregon [see a map]

REGISTER NOW
 

Ehancing the Mood with Color

Anyone who's a fan of the movies knows that Color sets the tone and the mood of the movie. The same is true with photographs. The right color treatment can turn a good shot into a "Wow!" shot, adding just the right sense of drama that brings it to that higher level that commands the viewer's attention.

So when photographer Stephanie Diani contacted me with this project I was immediately interested. Color grading is fast becoming one of my favorite parts of digital imaging. The opportunities for creative input and collaboration are really emphasized in this process, and when you arrive at that magical look there is a sense of great creative satisfaction with the transformation you were able to make happen.

Since this process can be very subjective we usually begin by looking at a variety of images the photographer feels have the right mood they're looking for. Then the exploration begins. Since this was a series of images it was important to also create a streamlined workflow for getting that special look that was both easy to apply as well as allowed for just the right flexibility so the look could be tweaked easily on an image by image basis.

In the end Stephanie's final look was accomplished with just 3 Adjustment Layers. And applying the look to all the other shots in the series was as easy as a few copy/past moves.

Here's a side by side before/after shot followed by some of the rest of Stephanie's series:

Before After

Bringing Out the Drama

When most people think of CGI images they think magical renders of perfect products where every detail pops out in just the right way. And while they're right, a great image can be magical, getting that magical image can be just as much work with a CGI image as it is with an image that starts with a photo.

Earlier this year Coca Cola called Bo Opfer, of 9k9, when they needed some high quality shots of their new bottle design for their NOS Energy Drink. Knowing this would need a touch of Photoshop Magic as well as CGI Magic Bo called on Dennis to be part of the team working on the project.

As you can see above these drinks come in 3 flavors, Fruit Punch (Red), Acai-Blueberry-Pomegranate (Blue), and Raspberry Lemonade (Pink). The overall job called for various views of each bottle with different lighting schemes. The shot you see above used the more dramatic lighting inspired by a Grolsch ad while the other shots used a more conventional product lighting scheme.

While we started out with a high quality 3D model as the project moved along it quickly became pretty clear we needed to modify some aspects of the model to get the clean look the client wanted. For instance the ribs that were on the back of the grip area of the bottle needed to be deleted, (they kept showing through).

And speaking of the ribs, as with conventional photos, often times the lighting that works great on one area may not bring out all the details you're looking for. Because the ribs were an important part of the redesign of the bottle we needed to make sure they popped in just the right way. But how to make this work without doing lots of illustrative work?

Enter the magical VRayNormals render! This is one of those really cool renders today's 3D programs can produce. Basically this pass (shown below) contains different lighting information. The rainbow look of the image comes from the differences in each of the Red, Green and Blue channels. And it was in those channels that Dennis found the perfect source for a mask that would let him make those ribs stand out.

As you can see the bottom of the bottles changed pretty dramatically over the life of the project. Seems the client decided to redesign the bottle of the bottles along the way (at least twice)! Combining this with various label changes, and the fact that each bottle needed to be rendered in both wet and dry versions (with the drops editable), you can see this was a pretty lengthy project.

Below are a Before/After look at the Blue bottle as well as one of the group shots with the more conventional lighting.

Beach Fashion

Philippe McClelland called on me to help out with an editorial fashion shoot he was about to shoot on one of the beaches near Los Angeles. Given the predictable June Gloom that sets in over LA's beaches throughout the month these images needed a little work to really help them sparkle in the way Philippe and his editor had visualized.

The series involved 8 different images, some utilizing compositing of various images of doves as well as adding a floating rope. Below are a few more samples from this campaign.

V for Grand Victoria

When Roger Hagadone got the assignment to create a series of ads for Chicago's Grand Victoria Casinos he knew he'd need an extra bit of Photoshop Magic to create the final images and that's when he called on me to collaborate with him on the project.

As you can imagine casinos are busy places, and they're not about to shut down their prize assets long enough to pull off the shots Roger had in mind. So his solution was simple: shoot the backgrounds in the casinos quickly and then shoot the models in the studio and have me composite the pieces together.

Knowing matching the lighting and making sure the models fit properly into the environment would take some work Roger asked me to be on set in the studio as he shot the models for the various ads. While he worked on finessing the lighting and expressions for the models I quickly dropped the initial test shots into each background making sure the perspective and basic lighting worked.

Once the selections were made for each ad I then went to work carefully compositing each model into the appropriate background while enhancing the lighting, contrast and color to add just the right touch of drama to each shot. Once the models were in place I worked on the backgrounds themselves restoring detail to the bottles, removing unwanted lights and replacing the TV screens with the logos for the bar.

Below are the Before shots of the bar location and the model, shot in the studio.

Angelina with Michael Murphree

When the subject of the photo is Angelna Jolie it's gotta look perfect. Careful attention must be given to making sure the image shows beautiful skin texture while keeping the image looking "real". This requires a highly skilled touch to make sure the retouching is kept invisible while bringing out the subject's natural beauty.

This shot was part of a series of images photographer Michael Murphree took for a PR campaign for a movie project Angelina was part of. Below is another shot from that same series.

The Big Photo Show

May 4th & 5th The Big Photo Show was held at the LA Convention center. Christian from the LA Photoshop User Group asked me to do a couple of presentations at their booth during the show. This demo was on my Beauty Retouching workflow and as you can see it drew quite a crowd.

Lifestyle with Chris Crisman

While building complex composite images is a fun challenge I also enjoy working on wide range of images including Lifestyle images such as this one shot by Chris Crisman. This shot was part of a series Chris did for Field and Stream. In working on this image I paid close attention to Chris' style and worked to bring out the right amount of detail in the old man and deer trophy on the wall.

Part of the challenge retouchers face is knowing what we leave is as important as what we take out. In this case the spider web by the table and the dirt on the floor were left to help add to the rustic feel of the location.

Introducing the Boeing 787

When Boeing gave Gil Cope an assignment to shoot an ad campaign highlighting their brand new jumbo jet, the 787 he was faced with a bit of a dilemma. You see while the 787 is quite roomy from a passenger's point of view it proves to be just a little too tight from a photographer's point of view.

So the question facing Gil was "how could he create a well lit shot inside such a confining space?" To solve the dilemma he decided shoot the interior of an empty 787 cabin and then recreate the seating arrangement inside a large studio where he could properly light the models and focus on getting the positions and expressions he needed for the shot.

That was when Gil asked me to add the Photoshop Magic needed to combine the various shots and add the final enhancements to bring it all together.

Here is a quick look at some of the elements that went into creating the final shot:

Upcoming Workshop: Retouching Secrets of the Pros

Retouching Secrets of the Pros

Retouching Secrets of the Pros
Take your retouching skills to the next level as two top retouching experts, Lisa Carney and Dennis Dunbar share some of their coolest Photoshop secrets. From beginner to advanced this workshop will have cool tips and shortcuts for users of all levels. They will be showing some of their favorite techniques for masking, color correcting and sharpening. They’ll also talk about adding special effects to give your images a great look and delve into the magic of blending modes and smart objects.
This workshop promises to be an informative and intriguing session where you’re sure to leave with new ideas that will help you take your own imaging skills to a higher level.
The action happens
Saturday, March 16th
9:30 doors open
10am - 2pm presentation
Lunch included
Strauss Studios
6442 Santa Monica Blvd. #204
Hollywood CA 90038